DataCore Marketing

 In
Engagement
Recapitalization, Sale
CLIENT
DataCore is the category-leading data marketing and technology company providing innovative marketing solutions that are accountable to, and measurable by, its Fortune 500 clients.
SITUATION
The Owner was interested in monetizing a portion of his ownership position in order to diversify his personal wealth and to find a financial partner to assist in growing the business.
RESULTS
Frontier managed an investment banking marketing and sale process primarily focused on executing a minority recapitalization of DataCore with a financial partner. The process yielded an impressive double digit number of offers for double digit multiples of DataCore’s EBITDA. Prior to selecting a financial partner, Frontier sought interest from WPP, one of the largest advertising and marketing network companies in the world, that had previously exhibited interest in acquiring DataCore. Based on the synergies associated with combining DataCore’s capabilities with WPP’s network of companies and their clients and on a premium valuation for DataCore’s business, the Owner successfully achieved his objectives through a structured recapitalization/sale that is the largest advertising or marketing M&A transaction ever in Kansas City.

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